Welcome to the self-training platform dedicated to decision-makers and action makers in the live show. Learn how to use ticketing usage data to strengthen your marketing and communication strategies.
A project suported by Prospero Extended Theatre and the TMNlab
Explore the topic through four main sections dedicated to the performing arts, from understanding key issues to strategic management.
This section helps you grasp how the performing arts sector is evolving in an increasingly data-driven world. Explore the sector's challenges and practices in data use, and discover why data is essential to your marketing strategies.
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Learn the fundamentals of data use in the performing arts. This section covers key concepts such as data regulations and how to use data from your ticketing system to better target your audience.
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To take things further, this section provides practical tools to implement advertising, audience targeting, and SEO techniques. Master the methods that will help you fully leverage data to optimize your online presence.
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Learn how to design and manage data-driven strategies. Discover how to define projects, oversee the rollout of tools, and articulate your needs for effective data management.
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Find answers to key questions about data management in the performing arts, organized by category and covering a wide range of keywords—from marketing to technical aspects.
How does the exponential development of digital technology affect European cultural practices? How is this a crucial element for the cultural sector? This fact sheet shows the extent of the phenomenon …
Note: This fact sheet deals with data management at state, European and global level. The state of debate and regulation governing the use of personal data are likely to evolve rapidly.
Go further with additional content: testimonials, publications. This section will continue to grow to provide you with even more resources.
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For over 10 years, TMNlab has been supporting a French-speaking learning community of performing arts professionals to foster and promote a responsible digital culture. Want to learn more or contribute to this platform? Get in touch with us.
The ten partners involved in the multi-year cultural cooperation project PROSPERO - Extended Theatre seek to make an artistic, cultural, and political statement through an ambitious theatrical initiative that contributes to the shaping of a shared artistic and cultural Europe. Among their goals: to broaden the dissemination of theatrical works, both in venues and across digital spaces, in order to reach new audiences. This platform is designed to support that ambition.
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