News of Anne Le Gall, Audience data & performing arts

How I Discovered That Ballet Lovers Can Also Enjoy Opera

Fri, 11 Jul 2025 00:00:00 +0200

Experience sharing by Cyrielle Mailhan, Head of Marketing Data and Innovation at the Paris Opera.
She coordinated and supported the Opera's transition to a CDP (Customer Data Platform).

Maximizing the impact of digital marketing: The case of the Pavilion Theatre

Wed, 19 Mar 2025 00:00:00 +0100

In a context where digital marketing is taking an increasing place in the strategies of cultural venues, the Pavilion Theatre in Dún Laoghaire (Ireland) has been able to leverage social media to optimize its public engagement and revenues. Thanks to the integration of various analytical tools and an approach based on experimentation and adjustment, the theatre has seen its online sales reach 69% of its total turnover, with an exceptional return on investment, especially on some Facebook campaigns.

The TMNlab Resource Centre

Wed, 19 Mar 2025 00:00:00 +0100

Since 2013, the TMNlab community has been hosting a freely accessible resource area – with the exception of Cafés TMNlab recordings, dedicated to members.e – and contributing: project identification, digital news, action analysis, professional interviews, good practice guides, white papers, reports...