Explore the topic through four main sections dedicated to the performing arts, from understanding key issues to strategic management.
How does the exponential development of digital technology affect European cultural practices? How is this a crucial element for the cultural sector? This fact sheet shows the extent of the phenomenon …
Note: This fact sheet deals with data management at state, European and global level. The state of debate and regulation governing the use of personal data are likely to evolve rapidly.
If the term data or data has long been part of the vocabulary of performing professionals living, it is uneven and often with a great deal of misunderstanding about its issues.
Find out in this sheet …
So, a little suspense? The answer is... yes! With this card, we help you identify and understand them.
Here, you can find out how to use it with your own customer data when you start your cultural marketing strategy or want to improve it.
This sheet examines the principle of segmentation as a modality for effective marketing action, both in its results and in the way it mobilizes the human resources of your equipment.
Here we focus on the right ways to define and leading marketing team strategies based on objectives of the structure.
In this sheet, one understands why it is impossible to address all types of audiences at the same time, and why it is necessary to sequence its marketing actions in order to be effective.
This section helps you grasp how the performing arts sector is evolving in an increasingly data-driven world. Explore the sector's challenges and practices in data use, and discover why data is essential to your marketing strategies.
Learn the fundamentals of data use in the performing arts. This section covers key concepts such as data regulations and how to use data from your ticketing system to better target your audience.
To take things further, this section provides practical tools to implement advertising, audience targeting, and SEO techniques. Master the methods that will help you fully leverage data to optimize your online presence.
Learn how to design and manage data-driven strategies. Discover how to define projects, oversee the rollout of tools, and articulate your needs for effective data management.
For over 10 years, TMNlab has been supporting a French-speaking learning community of performing arts professionals to foster and promote a responsible digital culture. Want to learn more or contribute to this platform? Get in touch with us.
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