Learn how to design and manage data-driven strategies. Discover how to define projects, oversee the rollout of tools, and articulate your needs for effective data management.
Here we focus on the right ways to define and leading marketing team strategies based on objectives of the structure.
In this sheet, one understands why it is impossible to address all types of audiences at the same time, and why it is necessary to sequence its marketing actions in order to be effective.
This sheet explores the advanced techniques of "Business Intelligence" and "Data Visualization" and considers the opportunities for cultural equipment.
This sheet identifies the steps, from the expression of need to the deployment, to succeed in the delicate integration of a new business software.
In this sheet, we explore how usage cases are an excellent tool of software stress during your tool redesign, or initial integration of a software solution.
Here we explore the consequence of the gradual abandonment of third-party cookies by search engines, on which many digital marketing actions are currently based.
Here, it is assessed to what extent the opportunities offered by the development of generative artificial intelligence can be used for public development and retention strategies.
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