Learn the fundamentals of data use in the performing arts. This section covers key concepts such as data regulations and how to use data from your ticketing system to better target your audience.
If the term data or data has long been part of the vocabulary of performing professionals living, it is uneven and often with a great deal of misunderstanding about its issues.
Find out in this sheet …
So, a little suspense? The answer is... yes! With this card, we help you identify and understand them.
Here we discover the regulatory framework that applies to the personal data of the public... but also to the data of your teams! Attention, however; current regulatory developments are likely to …
Your ticketing software is used daily to ensure the reservation of your shows and other cultural proposals. But it is also essential in the implementation of your marketing strategy...
This sheet establishes the fundamental differences between customer relationship management software (CRM) and ticketing software. By making a good distinction between these two tools, it allows us to …
In this sheet we take over the basics! The possibilities offered and often overlooked by the most basic and widespread tool in cultural equipment are explored: the spreadsheet.
This sheet distinguishes between the objectives, content and frequency of sending the various electronic communication methods available to cultural equipment.
The presence of cultural equipment on social networks allows it to collect data that will be useful in its efforts to retain the public or to expand its communities, provided that it can be used. What …
Here we study all the data that it is possible to collect through its site, and the information that can be taken from it.
This sheet deals with the web standards on which it is necessary to rely so that the content of your site is understood, identified, and correctly referenced by the algorithms, therefore by the search …
We often hear about it, without knowing exactly what it is... Now it's time to define what APIs are!
The path that leads from first contact to the first come to the show and then to the loyalty of a person is marked by many steps that must be foreseen by the communication plan and the marketing plan. …
In this sheet, we explore the most sophisticated solutions - but still emerging in the cultural sector - for audience data processing and tracking marketing strategies: Data Marketing Platform (DMP) …
Here, we discover the trades that it may be good to join as part of an external service to perfect its use of data.
For over 10 years, TMNlab has been supporting a French-speaking learning community of performing arts professionals to foster and promote a responsible digital culture. Want to learn more or contribute to this platform? Get in touch with us.
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