Mastering the Techniques

Here, you can find out how to use it with your own customer data when you start your cultural marketing strategy or want to improve it.

This sheet examines the principle of segmentation as a modality for effective marketing action, both in its results and in the way it mobilizes the human resources of your equipment.

Or how to not wake up the dead... using his contact base cautiously. In this sheet, we discover why the endless accumulation of contacts in your bases is not a good thing for your marketing strategy …

Here, we learn how to protect ourselves from what is the micro-management of communication par excellence: the inopportune requests for publication not foreseen in your communication strategy.

Here, we synthetically brush the criteria for a good emailing strategy.

Find out here what forms of online advertising exist today, and how to mobilize them to serve your institution.

This sheet explores the principle of automation and opportunities it presents for your marketing strategy relationship.

Here, we discover how the efforts made to make its site "comprehensible" and relevant for search engines and algorithms serve your marketing strategy on several levels... between marketing, discovery …

This very operational sheet examines the techniques and tools used to track digital visitors on your website.

The fact sheet explores the many ways in which information can be collected from its public and other stakeholders to complement the quantitative data usually collected by public relations and …