This section helps you grasp how the performing arts sector is evolving in an increasingly data-driven world. Explore the sector's challenges and practices in data use, and discover why data is essential to your marketing strategies.
How does the exponential development of digital technology affect European cultural practices? How is this a crucial element for the cultural sector? This fact sheet shows the extent of the phenomenon …
Note: This fact sheet deals with data management at state, European and global level. The state of debate and regulation governing the use of personal data are likely to evolve rapidly.
Here we propose an overview of the practices of managing and exploiting the data in the live show. This sheet follows the one entitled "What societal issues surround the data? (external link)We advise …
Before rejecting marketing, you have to ask yourself (and understand) what it is. This deliberately provocative title allows us to ask the question frontally: is cultural marketing similar to the …
For over 10 years, TMNlab has been supporting a French-speaking learning community of performing arts professionals to foster and promote a responsible digital culture. Want to learn more or contribute to this platform? Get in touch with us.
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