How does the exponential development of digital technology affect European cultural practices? How is this a crucial element for the cultural sector? This fact sheet shows the extent of the phenomenon …
Note: This fact sheet deals with data management at state, European and global level. The state of debate and regulation governing the use of personal data are likely to evolve rapidly.
Here we propose an overview of the practices of managing and exploiting the data in the live show. This sheet follows the one entitled "What societal issues surround the data? (external link)We advise …
Before rejecting marketing, you have to ask yourself (and understand) what it is. This deliberately provocative title allows us to ask the question frontally: is cultural marketing similar to the …
If the term data or data has long been part of the vocabulary of performing professionals living, it is uneven and often with a great deal of misunderstanding about its issues.
Find out in this sheet …
So, a little suspense? The answer is... yes! With this card, we help you identify and understand them.
Here we discover the regulatory framework that applies to the personal data of the public... but also to the data of your teams! Attention, however; current regulatory developments are likely to …
Your ticketing software is used daily to ensure the reservation of your shows and other cultural proposals. But it is also essential in the implementation of your marketing strategy...
This sheet establishes the fundamental differences between customer relationship management software (CRM) and ticketing software. By making a good distinction between these two tools, it allows us to …
In this sheet we take over the basics! The possibilities offered and often overlooked by the most basic and widespread tool in cultural equipment are explored: the spreadsheet.
This sheet distinguishes between the objectives, content and frequency of sending the various electronic communication methods available to cultural equipment.
The presence of cultural equipment on social networks allows it to collect data that will be useful in its efforts to retain the public or to expand its communities, provided that it can be used. What …
Here we study all the data that it is possible to collect through its site, and the information that can be taken from it.
This sheet deals with the web standards on which it is necessary to rely so that the content of your site is understood, identified, and correctly referenced by the algorithms, therefore by the search …
We often hear about it, without knowing exactly what it is... Now it's time to define what APIs are!
The path that leads from first contact to the first come to the show and then to the loyalty of a person is marked by many steps that must be foreseen by the communication plan and the marketing plan. …
In this sheet, we explore the most sophisticated solutions - but still emerging in the cultural sector - for audience data processing and tracking marketing strategies: Data Marketing Platform (DMP) …
Here, we discover the trades that it may be good to join as part of an external service to perfect its use of data.
Here, you can find out how to use it with your own customer data when you start your cultural marketing strategy or want to improve it.
This sheet examines the principle of segmentation as a modality for effective marketing action, both in its results and in the way it mobilizes the human resources of your equipment.
Or how to not wake up the dead... using his contact base cautiously. In this sheet, we discover why the endless accumulation of contacts in your bases is not a good thing for your marketing strategy …
Here, we learn how to protect ourselves from what is the micro-management of communication par excellence: the inopportune requests for publication not foreseen in your communication strategy.
Here, we synthetically brush the criteria for a good emailing strategy.
Find out here what forms of online advertising exist today, and how to mobilize them to serve your institution.
This sheet explores the principle of automation and opportunities it presents for your marketing strategy relationship.
Here, we discover how the efforts made to make its site "comprehensible" and relevant for search engines and algorithms serve your marketing strategy on several levels... between marketing, discovery …
This very operational sheet examines the techniques and tools used to track digital visitors on your website.
The fact sheet explores the many ways in which information can be collected from its public and other stakeholders to complement the quantitative data usually collected by public relations and …
Here we focus on the right ways to define and leading marketing team strategies based on objectives of the structure.
In this sheet, one understands why it is impossible to address all types of audiences at the same time, and why it is necessary to sequence its marketing actions in order to be effective.
This sheet explores the advanced techniques of "Business Intelligence" and "Data Visualization" and considers the opportunities for cultural equipment.
This sheet identifies the steps, from the expression of need to the deployment, to succeed in the delicate integration of a new business software.
In this sheet, we explore how usage cases are an excellent tool of software stress during your tool redesign, or initial integration of a software solution.
Here we explore the consequence of the gradual abandonment of third-party cookies by search engines, on which many digital marketing actions are currently based.
Here, it is assessed to what extent the opportunities offered by the development of generative artificial intelligence can be used for public development and retention strategies.
Explorez le sujet en quatre grandes rubriques dédiées au spectacle vivant, depuis la compréhension des enjeux jusqu'au pilotage stratégique.
Depuis plus de 10 ans, le TMNlab anime une communauté apprenante francophone de professionnels du spectacle vivant pour produire et diffuser une culture numérique responsable. Envie d’en savoir plus ou de contribuer à cette plateforme ? Contactez-nous.
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