Table of contents
Guidelines
- 1.01. Are cultural practices becoming increasingly digitised?
- 1.02. What are the societal issues surrounding data?
- 1.03. What are the data practices in the performing arts sector?
- 1.04. Is live performance marketed like socks?
- 2.01. But actually, what is data?
- 2.02 And what about me — do I have data?
- 2.03. What regulations apply to data?
- 2.04. How does my ticketing software support my marketing strategy?
- 2.05. What can I expect from a CRM?
- 2.06. What role for spreadsheets?
- 2.07. What is the difference between emailing, newsletter, and transactional email?
- 2.08. What data is generated by social media?
- 2.09. What data does my website generate?
- 2.10. What cultural web standards should I use?
- 2.11. What is an API and how is it useful to me?
- 2.12. What is a "conversion funnel" in the cultural context?
- 2.13. CRM, DMP, CDP... How far should data management go?
- 2.14. What external skills can I surround myself with?
- 3.01. Mapping and organizing my data
- 3.02. Studying Audience Behaviors to Adapt Communication
- 3.03. "Don’t wake the dead" or use your contact database with care
- 3.04. Saying "No" to a Last-Minute Request (and Getting Your Way)
- 3.05. Defining and Implementing Your Emailing Policy
- 3.06. Understanding and Investing in Different Forms of Online Advertising
- 3.07. Considering Automation in Relationship Marketing
- 3.08. Implementing an SEO Strategy: The Minimum, the Realistic
- 3.09. Implementing Digital Visitor Tracking... and Using It
- 3.10. Producing Data with Stakeholders
- 4.01. Formulating Strategic Objectives and Goals
- 4.02. Converting "intentionists" or retaining already acquired audiences?
- 4.03. From Evaluation to Management: Making Data Speak Differently
- 4.04. Managing a software deployment project
- 4.05 Use Cases: The Tool to Better Choose and Deploy Your Software
- 4.06. Tomorrow, a World Without Cookies?
- 4.07. Generative AI: A Digital Marketing Tool?
Partners
- Arte (France)
- Emilia Romagna Teatro Fondazione (Modena– Italie)
- Göteborgs Stadsteater (Göteborg – Suède)
- Hrvatsko narodno kazalište u Zagrebu (Zagreb – Croatie)
- Odéon-Théâtre de l’Europe (Paris – France)
- São Luiz Teatro Municipal (Lisboa – Portugal)
- Schaubühne Berlin (Allemagne)
- Teatr Powszechny (Warszawa – Pologne)
- Teatros del Canal – Comunidad de Madrid (Espagne)
- Théâtre de Liège (lead partner – Belgique)
Want to contribute?
For over 10 years, TMNlab has been supporting a French-speaking learning community of performing arts professionals to foster and promote a responsible digital culture. Want to learn more or contribute to this platform? Get in touch with us.